Market Research Options
The Guild runs regular surveys throughout the year which collect key industry data and examine market trends.
We offer one or two sponsorship places on each survey to suppliers who wish to carry out their own market research.
Sponsoring companies are required to donate a prize or a selection of prizes worth £500 which are used as incentives for salon owners to complete the survey questionnaire.
The accuracy of the survey results we obtain depends on how many salon owners and therapists complete the survey questionnaire.
More responses give more accurate statistics.
In return for their support, sponsoring companies are given a unique opportunity to learn more about the market, and receive an unparalleled marketing and branding support.
Beauty Industry Survey Sponsorship Package
- A marketing question of your choice is included in the survey questionnaire, and the results from this question not divulged to any other party.
- The market share for your company relative to your competitors will be estimated in your sector of the market.
- You will receive the full results and report from the survey. Normal cost of a full report is £150 + VAT
- Your company will receive extensive branding at all stages throughout the survey in Guild Gazette and on the beautyguild.com website. This includes:
- Branded advertorial for your company detailing the prizes you are offering in the relevant issue of Guild Gazette magazine.
- Branding for your company on the beautyguild.com website in a dedicate survey section for the duration of your sponsored survey.
- Branding for you company in Guild Gazette magazine when the results of the prize draws are published.
- Branding for your company and details of the prizes offered on the Beautyguild Bulletin email newsletters for the duration of your sponsored survey
The cost of sponsoring the survey is £1,950 + VAT, and sponsors are also required to provide a prize or a number of prizes worth a total of £500 in retail value.
Availability is limited, so if you would like to take up one of the sponsorship places, please contact:
Guild of Professional Beauty Therapists
320 Burton Road, Derby. DE23 6AF
Tel 0845 2177 381. Fax 0845 2177 387